
New Research Reveals Reasons for Shisha Smoking in Nigeria
Today, we’re excited to announce our Tobacco Control Data Initiative (TCDI) published groundbreaking research shedding light on reasons for shisha smoking across Nigeria. The research paper, “Reasons for shisha smoking: findings from a mixed methods study among adult shisha smokers in Nigeria,” was published by PLOS Global Public Health and provides vital context-specific evidence to inform the national response to increased shisha smoking. This study, the first of its kind to be conducted in Nigeria, used a mixed methods approach and covered all geographical regions of Nigeria. It was produced in partnership with R-DATS consulting and funded by the Bill and Melinda Gates Foundation.
Key Findings
The research, led by Dr. Noreen Dadirai Mdege, comprises in-depth interviews with 78 current shisha users in 13 states, along with a quantitative survey involving 611 current shisha users across 12 states, spanning Nigeria’s six geopolitical zones.
One of the most common, self-reported reasons for smoking shisha was shisha flavors. Shisha came in a variety of flavors that made people want to try or continue smoking it, and also gave both smokers and non-smokers the impression that shisha is safe, or safer than cigarettes. In addition, shisha smoking was also driven by curiosity about other product attributes such as the smoke; beliefs that it was helpful for coping with challenging life situations such as stress, sadness or joblessness; limited knowledge on the negative health effects; the availability of and ability to smoke shisha in many places, including places where cigarette smoking is prohibited; and poor enforcement and compliance monitoring of the existing tobacco control laws. The presence of friends and family members who smoke shisha, coupled with the need to belong during social events, also played a significant role in promoting shisha smoking.
On the other hand, negative societal views towards shisha smoking and the high costs of shisha discouraged people from smoking it. Additionally, the research indicates that quitting shisha smoking without support is a challenging endeavor.

Implications for public health
This study makes a significant contribution to evidence for decision-making in regards to public health. Restrictions on flavors, strengthening compliance monitoring and enforcement of the tobacco control laws in relation to shisha (e.g., smoke-free environments in indoor and outdoor public places; having health warnings in English on shisha products; and tax measures) have the potential to minimize initiation and use, and to protect the health and wellbeing of Nigeria’s general public.
Dr. Mdege states, “We conducted this study as a response to an expressed need from the tobacco control community in Nigeria for data to inform policy-decisions on how to tackle the alarming surge in shisha smoking. We, therefore, hope that this research and the underlying data will contribute to strengthening tobacco control efforts in Nigeria as well as in other similar contexts.”
The full research paper is available here at PLOS Global Public Health. Access our tobacco control data for Nigeria here.
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The 2023 OGP Summit in Tallinn, Estonia featured a number of discussions centered on open government in the digital age. While the use of digital tools in government is far from a new idea, the COVID-19 pandemic spurred a rapid expansion of this practice, with leaders quickly adapting to remote environments through digitizing government processes and services. As countries around the world recover from the impacts of the pandemic, the continued intersection of digital technology with democratic processes seems inevitable. The Summit highlighted a definition of digital democracy where democracy itself is furthered through the use of digital tools and technology, as is the case in Estonia. Estonia’s leadership in government e-services – e-Estonia– is well known: government services such as legislation, voting, education, justice, health care, banking, taxes, policing, etc. are digitally linked. This is an introduction of democracy and governance through digital.
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Improved transparency and accountability: Open data and transparency in government processes allow civil society and the public to track decision-making, policy formulation, and spending. Governments collect a massive amount of data and open government policies, such as open data, have great capacity to increase public trust.
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Inclusivity and accessibility: One of the core benefits of an increasingly digital democratic process is the potential to make civic participation more inclusive by breaking down long-standing barriers like physical location, mobility, gender norms, and time constraints. Some important components of democratic governance like community meetings and whistleblowing have moved online. Where populations are connected, this expands access exponentially – people who don’t have reliable access to transportation, people with children, young people and others who might not have the time or capacity to travel to in-person meetings can contribute to discussions and engage in the governance process. Online platforms can enable people from all walks of life to engage in discussions, share their opinions, and take part in decision-making processes. In addition, digital tools like social media can facilitate direct interaction between people and their government representatives, fostering a closer connection and increasing citizens’ sense of participation in government.
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